hidden valley RANCH
New flavors launched
March 10, 2024
Read between the headlines
Click to expand brainstorm
Ready for retailers
Click to expand assets
A variety of shopper assets for each flavor were released in retailers and online on National Ranch Day in 2024. The campaign featured a total of 21 of my original headlines, as well as several variations that leverage the established brand tagline: “Dip, Dunk & Drizzle.” This is the largest product launch I’ve worked on to date, with nationwide exposure across multiple channels.
DIP, DUNK, & DRIZZLE
Expanding and incorporating the brand taglineSAVOR each NEW flavorGarlic
•
Cheesy
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Jalapeño
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Nashville Hot
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Hot Honey
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Pickle
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Buffalo
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Garlic • Cheesy • Jalapeño • Nashville Hot • Hot Honey • Pickle • Buffalo •
featuring digital & in-store assets with my original copy
Garlic ranchAlternate Approved Headlines-
#1 Ranch: Now Garlic.
A Garlic Ranch Twist.
Try New Garlic Ranch.
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Classic Ranch Creaminess + Garlic Goodness.
Dip, Dunk & Drizzle New Garlic Ranch.
Serious Garlic Flavor. Seriously Good.
Get Serious Flavor With New Garlic Ranch.
Get Garlic Goodness With Zesty Ranch.
A Garlic Twist On America’s #1 Ranch.*
*Based On IRL Unit Sales Data L52we 08/20/23 For Hidden Valley Original Ranch.
SPICY ranch
Jalapeño ranch • Hot Honey Ranch • Nashville Hot RanchAlternate Approved Headlines-
Get Serious About Flavor.
Ranch Just Hot Hotter…
Heat Up The Flavor.
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Heat Things Up With New Spicy Ranch!
Try Spicy Ranch Flavors. Great To Dip, Dunk & Drizzle!
Three New Ways to Spice Things Up.
Try A Spicy Twist On America’s Favorite Ranch.*
*Based On IRL Unit Sales Data L52we 08/20/23 For Hidden Valley Original Ranch.
cheezy ranch
Hidden Valley Ranch X Cheez-it -
Ranchy + Cheezy!
Ranch Gets Cheezy.
Cheez If You Pleaz!
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Ranch Just Got A Little Cheezy.
Ranch Just Got 100% Real Cheezy.
Cheezy Ranch… What Your Salty Snack Needs.
Ranch With 100% Real Cheese — Yeah, It’s A Real Thing.
100% Real Cheese Makes It 100% Delicious.
A Cheez-y Twist On America’s Favorite Ranch.*
*Based On IRL Unit Sales Data L52we 08/20/23 For Hidden Valley Original Ranch.
Alternate Approved HeadlinesBuffalo ranch
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Ranch... With A Kick.
A Bold Take On Ranch.
Serious Bold Flavor.
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Give Your Faves A Buffalo Kick.
Buffalo And Ranch. Always Great Together.
Ranch With A Seriously Bold Kick.
Seriously Bold. Seriously Good Ranch.
America’s Favorite Ranch With A Bold Buffalo Kick.*
*Based On IRL Unit Sales Data L52we 08/20/23 For Hidden Valley Original Ranch.
Alternate Approved Headlinespickle ranch
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Try Dillicious Ranch.
Pick Up Pickle Ranch.
Pickle Lover's Ranch.
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Pickle Flavored Ranch. It’s A Big Dill.
Get Serious Flavor With Pickle Ranch.
Seriously Pickley. Seriously Good.
For Serious Pickle Lovers.
Pick Up Pickle Lover’s Ranch.
Alternate Approved Headlines
AS SEEN IN BENTONVILLE, ArkansasMy shopper headline for Pickle Ranch was so successful that Walmart chose to spotlight it on an billboard in Bentonville, AK, home to their headquarters, to promote the product’s exclusive launch at Walmart.
As seen in storesAs seen Online
Two of my shopper headlines were highlighted on the Hidden Valley Ranch website to drive the extension of the campaign on the brand’s product pages.
As seen On instagram
In partnership with Influenster, the most popular flavors were sent to foodie social media influencers in PR boxes featuring my original copy. This campaign extension amplified product visibility and generated massive earned media attention.
Along with brand social promotions and public relations efforts, the new flavor launches were an extreme success, earning media attention from on publications such as The Wall Street Journal and People Magazine. Retailers are still shelving & selling the new Ranch flavors to this day!